Amazon is among the most popular and effective online marketplaces. With millions of customers worldwide, the platform provides sellers with a massive potential customer base, making it an attractive option for businesses of all sizes. However, there are certain challenges that come with selling on Amazon. In order to succeed, sellers must constantly evaluate and enhance the performance of their platforms. This is where Amazon Seller Central reports come in – they provide critical insights into a seller’s performance on Amazon, which can help them make data-driven decisions to optimize their sales and profitability.
Amazon Seller Central reports are essential for Amazon sellers to gain insights into the performance of their products and sales on the platform. These reports offer comprehensive data on sales, inventory, and customer behavior, which can help sellers make informed decisions about their business strategy. By analyzing data from these reports, sellers can identify trends and patterns, adjust pricing and marketing strategies, and optimize their inventory management to increase sales and profitability. Additionally, the reports provide valuable information on customer feedback and reviews, allowing sellers to address any issues and improve their product offerings.
1. Detail Page Sales and Traffic By Child Item
A powerful tool that sellers may use to evaluate the performance of their products on Amazon is the Detail Page Sales and Traffic by Child Item report. This report provides detailed information on the number of clicks, sessions, and conversions for each child item in a product family. This report is especially useful for sellers who offer variations of a product, such as different sizes or colors. By analyzing the data in this report, sellers can identify which variations are the most popular and adjust their inventory and pricing accordingly.
2. Return Reports
Returns are an inevitable part of selling on Amazon. However, returns can be a significant drain on a seller’s profitability if not managed effectively. The Return Reports in Seller Central provide detailed information on the number of returns, reasons for returns, and return rates for each product. By analyzing this data, sellers can identify which products have a high return rate and take steps to address the underlying issues. For example, if customers are returning a product due to a defect, the seller can work with their supplier to improve the product’s quality.
3. Subscribe & Save Performance Report and Subscribe & Save Forecasting Report
The Subscribe & Save program allows customers to subscribe to receive recurring deliveries of products at a discount. This program may be a great approach for sellers to boost sales and client retention. The Subscribe & Save Performance Report provides sellers with detailed information on the number of subscribers, revenue, and unit sales for each product enrolled in the program. The Subscribe & Save Forecasting Report, on the other hand, provides sellers with a forecast of their future revenue and unit sales for each product enrolled in the program. By analyzing this data, sellers can adjust their inventory and pricing to optimize their performance in the program.
4. Stranded Inventory Report
Stranded inventory refers to inventory that is not available for sale on Amazon due to issues such as listing errors or inventory in the wrong warehouse. This inventory can be a significant drain on a seller’s profitability if not managed effectively. The Stranded Inventory Report in Seller Central provides sellers with a detailed list of stranded inventory along with the reason why it is stranded. By addressing these issues, sellers can ensure that all their inventory is available for sale on Amazon, which can help increase their sales and profitability.
5. Manage Inventory Health Report
The Manage Inventory Health Report provides sellers with a snapshot of the health of their inventory on Amazon. This report includes information on factors such as stranded inventory, excess inventory, and listings with low inventory. By reviewing this report regularly, sellers can identify potential issues with their inventory and take steps to address them proactively.
6. Amazon Search Terms Report (Brand Analytics)
The Amazon Search Terms Report in Brand Analytics provides sellers with detailed information on the search terms customers use to find their products on Amazon. This report includes information on the number of clicks, impressions, and conversion rates for each search term. By analyzing this data, sellers can identify which search terms are driving the most traffic and sales and adjust their listing content and advertising accordingly.
7. Search Term Report (Advertising)
The Search Term Report in Amazon Advertising helps sellers identify effective keywords, remove ineffective ones, and expand their keyword list. It provides data on which search terms are driving clicks and impressions, conversion rates, and total cost and sales. Sellers can use this information to optimize their advertising campaigns and improve their ROI.
8. Placement Report
The Placement Report in Amazon Advertising provides sellers with detailed information on the performance of their ads on Amazon. This report includes information on where the ads appeared, such as on search results pages or product detail pages, and how they performed in each location. By analyzing this data, sellers can identify which ad placements are driving the most sales and adjust their advertising strategy accordingly.
9. Advertised Product Report & Purchased Product Report
The Advertised Product Report and Purchased Product Report in Amazon Advertising provide sellers with detailed information on the performance of their ads on Amazon. The Advertised Product Report includes information on the number of clicks, impressions, and spend for each advertised product. The Purchased Product Report, on the other hand, provides information on the number of sales, revenue, and cost of sales for each product that was purchased through an ad. By analyzing this data, sellers can identify which ads and products are driving the most sales and adjust their advertising strategy accordingly.
10. Targeting Report
The Targeting Report in Amazon Advertising provides sellers with detailed information on how their ads are being targeted on Amazon. This report includes information on the keywords, ASINs, and product categories that are being targeted by the ads. By analysing this data, sellers can identify which targeting strategies are driving the most sales and adjust their advertising strategy accordingly.
Seller Central reports are a critical tool for Amazon sellers looking to optimize their performance on the platform. By analysing these reports, sellers can gain valuable insights into their sales, inventory, and advertising performance, which can help them make data-driven decisions to increase their sales and profitability. Boost your e-commerce sales with the advanced reporting capabilities of Amazon Seller Central Reports Service with ETail Services.
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